Nationwide regulations could be passed this year. Here’s what marketers should pay attention to: For years, American consumers have watched their credit card numbers, social media details, even dating profiles leak from one major outlet or another. The Equifax data breach, Cambridge Analytica scandal, and leaks from trusted brands like…

With fewer people opting in, mobile publishers may have to pivot hard… “Apple’s iOS update has the potential [to bring] a big portion of my business to a screeching halt,” says Michaela Corning, a hijabi-friendly facemask designer, in a video published in December. …

2020 Recap Without a doubt, 2020 was a year of transformation for shopper marketing and commerce. In the wake of the Coronavirus pandemic, the world went digital: Consumers adapted new shopping habits, brands shifted their marketing strategies and retailers began to invest in optimizing their online shopping experiences. Suddenly, services that were…

With the prominence of ‘Instagram brands,’ and viral TikTok trends in 2020, it is undeniable that a brand’s social media presence is a pinnacle part of digital marketing strategy. And why wouldn’t it be? With its immense reach, relatable nature and freedom of creative expression, social media images and videos…

Contextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and popularity. But what is truly needed for contextual intelligence to be effective in targeting audiences online and helping brands reach their revenue targets? “Creative and context have a really…

The debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very important one for advertisers. …

It is undeniable that consumers are constantly being tracked online: their interests, locations, spending habits, wishlists and so much more is channeled into some mega database by the omniscient, all-knowing internet. Or at least, that is what it feels like. But, what does this mean for consumer privacy? …

The Data Privacy Crisis & Its Future in Digital Advertising It is undeniable that consumers are constantly being tracked online: their interests, locations, spending habits, wishlists and so much more is channeled into some mega database by the omniscient, all-knowing internet. Or at least, that is what it feels like…