GumGuminGumGum Advertising BlogHow long can we pass on grass?Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no.Mar 1, 2021Mar 1, 2021
GumGuminGumGum Advertising BlogAnatomy of a Federal Data Privacy LawNationwide regulations could be passed this year. Here’s what marketers should pay attention to:Feb 22, 2021Feb 22, 2021
GumGuminGumGum Advertising BlogHow can apps adapt to Apple’s IDFA endtimes?With fewer people opting in, mobile publishers may have to pivot hard…Feb 16, 2021Feb 16, 2021
GumGuminGumGum Advertising BlogLooking Back at 2020 & The Future of Shopper Marketing2020 RecapJan 27, 2021Jan 27, 2021
GumGuminGumGum Advertising BlogAmplify Your Social Campaigns with GumGum’s New Ad UnitsWith the prominence of ‘Instagram brands,’ and viral TikTok trends in 2020, it is undeniable that a brand’s social media presence is a…Dec 8, 2020Dec 8, 2020
GumGuminGumGum Advertising BlogContext + Creative: The Special Sauce of Digital AdvertisingContextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and…Nov 20, 2020Nov 20, 2020
GumGuminGumGum Advertising BlogLandmark Study Proves the Effectiveness of Contextual over Behavioral TargetingThe debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very…Oct 15, 2020Oct 15, 2020
GumGumThe Data Privacy Crisis & Its Future in Digital AdvertisingIt is undeniable that consumers are constantly being tracked online: their interests, locations, spending habits, wishlists and so much…Oct 5, 2020Oct 5, 2020
GumGumThe Data Privacy Crisis & Its Future in Digital AdvertisingIt is undeniable that consumers are constantly being tracked online: their interests, locations, spending habits, wishlists and so much…Oct 5, 2020Oct 5, 2020
